WINSTON-SALEM — A California man is suing North Carolina-based hot sauce manufacturer T.W. Garner Food Co. for false advertising.
As first reported by USA Today, California resident Philip White bought a bottle of Texas Pete in September 2021 but now says he would not have done so had it not led him to believe it was created in Texas.
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Texas Pete is a hot sauce created back in 1929 in Winston-Salem. The sauce’s creator came up with the name because Texas had a reputation for spicy cuisine and his son’s nickname was Pete.
White and his lawyers say the company “has cheated its way to a market-leading position” in the hot sauce industry by fooling customers into buying an inauthentic Texas sauce.