Tennessee Tourism
FILE – This Sept. 27, 2011 file photo shows the Cumberland River and downtown Nashville, Tenn. Tennessee paid thousands of dollars for social media influencers to promote a contentious new initiative that uses $2.5 million in taxpayer dollars to offer flight vouchers largely to out-of-state residents. According to documents obtained through a public records request, the Department of Tourist Development paid an estimated $11,000 to at least 11 local influencers to post on Instagram, Facebook and TikTok touting the new program. (AP Photo/Mark Humphrey, File)