Remote Shoots

Remote Shoots

This image released by Elite World shows French model Héloïse Guérin during a photo shoot taken by her husband Victor Demarchelier for the brand Massimo Dutti. The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots. Guérin experienced this first hand, even styling some of her own shoots entirely. Products were mailed to her home where she and her husband, photographer Victor Demarchelier would conduct the shoots. (Victor Demarchelier/Elite World via AP)