DETROIT — Rick Hendrick erased any doubt that marketing in motorsports is still effective when his automotive sales group bought the sponsorship rights through 2023 for NASCAR title contender Kyle Larson. With few companies willing […]
SAN DIEGO — I’m constantly amazed by people on the internet. We’ve created the most glorious communications platform the world has ever seen, and people use it to argue — with factually inaccurate statements, to […]
AUSTIN, Texas — It didn’t take long in the brand new Ford Bronco before people started pointing and pulling out their smartphones to take pictures. The first one happened within 30 seconds of turning onto […]
DETROIT — General Motors will raise its spending on electric and autonomous vehicles and add two U.S. battery factories as it gambles that consumers will eagerly switch from gasoline to the new technology. The announcements […]
PITTSFIELD TOWNSHIP, Mich. — On the outside, the electric version of Ford’s F-150 pickup looks much like its wildly popular gas-powered version. Yet the resemblance is deceiving. With its new battery-powered truck, Ford is making […]
DAYTONA BEACH, Fla. — Roush Fenway Racing set a goal to reduce its carbon footprint even as it raced a pair of gas-guzzling cars all across the country. The initiative started with small environmentally conscious […]
SAN DIEGO — America is a big place. We have big mountains and big monuments and big highways and even bigger open spaces. There’s Yosemite, Big Sky, the Grand Canyon and the Ford F-250 Super […]
CHARLOTTE — Ford Motor Co. said Thursday that it will cut shifts at two of its U.S. manufacturing plants next week, due to the worldwide chip shortage that has also impacted other automakers. Starting Monday, […]
SAN DIEGO — The Ford F-Series is the best-selling vehicle in America, ish. Sort of. OK, we’ll get to all the is-it-or-isn’t-it best-selling caveats in a minute, but Ford sells a ton of F-150 pickups […]
SAN DIEGO — In 2001, my best friend got a brand-new Ford F-150 as a high school graduation gift (in large part because he scored a full-ride scholarship to college). We spent the whole summer […]
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