DOUGHTON: The truth and the opportunity: Leadership lessons from Dean Smith

He believed that if we executed with excellence, the opponent was secondary

UNC coach Dean Smith yells to his team during a game against Virginia in 1997 in Chapel Hill. (Bob Jordan / AP Photo)

The phone call that changed my life began with crushing disappointment. It was 1975, and as a high school senior, I was living a fairy tale: state championship; letters from Coach Dean Smith; and scouts at every game. I was waiting for the scholarship offer I’d dreamed of since I first picked up a basketball.

Then Coach Smith sat in my living room and hit me with a brick wall.

He wasn’t sure I could play at the University of North Carolina level. Instead of a scholarship, he offered me a spot as a walk-on. I would be treated like a scholarship player — living and practicing with the team — but the actual financial aid would only be mine “unless someone else showed up who was better.”

My dream felt suddenly conditional. Yet I accepted. I earned that scholarship a month after practice started, but the real gift was four years spent with a man who taught me that great leadership is defined by a rare combination: truth plus opportunity.

Clarity over comfort

Most leaders either sugarcoat reality to avoid discomfort or shut people out entirely. Coach Smith did neither. He gave me an honest assessment and a genuine pathway forward. This clarity built a foundation of trust that lasted a lifetime.

In business, we often see the opposite. Companies hire people they are uncertain about, then fail to set clear expectations. They either oversell the role or leave the employee guessing where they stand. Coach Smith made the uncertainty explicit and the opportunity real. That is how you build resilient people.

Focus inward, not outward

Coach Smith was a master of focusing on “us,” not “them.” While other programs obsessed over opponents, Smith built his system around developing our internal capabilities. He believed that if we executed with excellence, the opponent was secondary.

In the corporate world, companies waste enormous energy reacting to competitors. They let the market dictate their strategy. Smith taught me a different way: know who you are, build your skills and execute. The scoreboard takes care of itself when you focus on being your best rather than trying to counter someone else.

The “first easy pass”

One of Smith’s core philosophies was the “first easy pass.” On the court, it meant: don’t force it; trust your teammates; keep the ball moving.

I use this principle in business constantly. When launching a new initiative, I tell my team: Make the first easy pass. Don’t force a perfect solution on day one. Build momentum. Trust the process. By offering me a walk-on spot rather than closing the door, Coach Smith was making his own “easy pass” — being honest, creating an opening and letting the game unfold.

Loyalty beyond the transaction

The most profound lesson, however, came 17 years after I graduated. In 1996, my father was dying of cancer. One evening, I walked into my childhood home to find my father holding a handwritten note.

It was from Dean Smith.

I was never a star player; I was a role player who had been gone for nearly two decades. Yet one of the busiest men in sports took the time to write to my father during our family’s hardest moment. That note meant everything. It wasn’t a transaction; it was genuine care.

In business, we try to “buy” loyalty with bonuses and incentives. But real loyalty — the kind that creates lifetime ambassadors — comes from unexpected gestures. It comes from the leader who remembers you decades later and reaches out when it matters most.

The legacy of the teacher

Coach Smith’s genius was that he taught without preaching. The basketball court was simply a laboratory for character. His legacy doesn’t live in trophy cases but in the way his players now run businesses, raise families and treat others.

Sometimes the people who challenge our dreams most become our greatest catalysts. Coach Smith didn’t just teach me how to play a game; he taught me that when you lead with truth, focus on excellence and care for people when you don’t have to, you create an impact that never ends.

Ged Doughton is director of major gifts at IFB Solutions and founder of “First Easy Pass: Winning the Next 4 Minutes” and lives in Charlotte.