Small Business Going Viral
John Philis, a third-generation owner of the Lexington Candy Shop, prepares a Coke float at the luncheonette, Thursday, Sept. 28, 2023, in New York. The old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers, popped in for a traditional Coke float. Naturally, he made a video. It went viral, garnering 4.8 million likes. (AP Photo/Mary Altaffer)