DES MOINES, Iowa — Florida Gov. Ron DeSantis may be months away from publicly declaring his presidential intentions, but his potential rivals aren’t holding back.
No fewer than a half dozen Republicans eyeing the White House have begun actively courting top political operatives in states like New Hampshire and Iowa, which traditionally host the opening presidential primary contests. At the same time, former President Donald Trump, the only announced candidate in the race, is launching regular attacks against DeSantis — and others — while locking down key staff and endorsements in early voting South Carolina.
For now, DeSantis is plowing forward with a fiery “anti-woke” agenda in the legislature before a presidential announcement in late spring or early summer. His team is beginning to hold informal conversations with a handful of prospective campaign staff in key states, according to those involved in the discussions. But compared with would-be rivals, the Florida governor, famous for crafting his own political strategy, appears to be stepping into the 2024 presidential primary season much more deliberately.
“They understand they are in kind of a sweet spot now. They can feel the demand building and they don’t really have to show any leg yet,” said David Kochel, a veteran Republican operative who has been in touch with DeSantis’ team to relay interest from activists. “I just don’t think there’s any urgency yet to start putting things in place.”
For voters, it may seem early in the 2024 presidential election season. But by historical standards, it is not. The GOP’s opening presidential primary debates are just six months away, expected in late July or early August when the Republican National Committee holds its summer meeting in Milwaukee.
Former U.S. Ambassador to the United Nations Nikki Haley is among a half dozen Republican prospects in various levels of conversations with political operatives in New Hampshire and Iowa about job openings, according to people involved with the discussions who requested anonymity to discuss internal planning. Beyond Haley, contenders include former Vice President Mike Pence, former Secretary of State Mike Pompeo, South Carolina Sen. Tim Scott, former Maryland Gov. Larry Hogan and former Arkansas Gov. Asa Hutchinson.
Hogan, a term-limited governor who left office only two weeks ago, talked up his executive experience in multiple New Hampshire radio interviews. He told The Associated Press he was launching a multi-day fundraising tour beginning this weekend in DeSantis’ Florida.
“There’s plenty of room for Trump and DeSantis and me in the same state,” Hogan said. “Everybody says it’s Donald Trump or Ron DeSantis. But I think it might be somebody that nobody’s talking about right now, which is what usually happens. … My argument is the frontrunners almost never win.”
Veteran Republican strategist Ari Fleischer recalled the 2000 presidential campaign when his then-boss, Texas Gov. George W. Bush, successfully waited until mid-June to enter the Republican presidential primary. In the months before the announcement, Bush aggressively worked behind the scenes to line up donors, staff and endorsements.
For DeSantis to adopt a similar winning playbook, Fleischer said, it’s critical to work now to assemble a strong campaign apparatus in private. He likened a successful strategy at this phase to a duck, who appears calm but is paddling hard just below the water’s surface.
“So long as (DeSantis) is paddling furiously underwater like a duck, he can afford to wait,” Fleischer said. “The amount of work it takes to build a presidential campaign is phenomenal. I don’t think people understand what’s involved unless they’ve done it. It’s brutal. … And if you don’t put the labor into it quietly, privately, it falls apart.”
DeSantis’ team declined to comment on his 2024 plans publicly, but the Florida governor’s allies expect him to enter the race in late June or early July.
In the short-term, he’s preparing to promote his upcoming book, “The Courage to be Free,” set for release on Feb. 28. And he’ll spend much of the coming months stacking up legislative victories in the Florida statehouse, where the Republican supermajority stands ready to deliver a bevy of measures sure to entice the most conservative voters in a GOP presidential primary.
In recent days, DeSantis said he’s backing new laws that would ban abortions after 6 weeks of conception, ease restrictions for those wishing to carry concealed firearms and end the state’s unanimous jury requirement for death penalty cases. He released a plan to end sales taxes on gas stoves, picking up on a false claim circulating on the right that the Biden administration plans to ban the appliance.
DeSantis is also asking the state legislature for another $12 million to relocate illegal immigrants, signaling a continued focus on illegal immigration after spending millions in Florida taxpayer dollars to fly migrants from Texas to Martha’s Vineyard last year.
And he’s zeroing in on issues related to race and education. He installed a conservative majority on the board of trustees at a small liberal arts school and has debuted a proposal to block programs on diversity, education and inclusion from state colleges. At the same institutions, he would also ban programs on critical race theory, which centers on the idea that racism is systemic in the nation’s institutions, which function to maintain the dominance of white people in society.
In the coming days, DeSantis is expected to declare victory in his battle against Disney, the state’s largest employer, which drew the governor’s ire after opposing the so-called “Don’t Say Gay” law. State lawmakers are expected to meet for a special session as soon as next week to complete a takeover of a self-governing district Disney controls over its properties in Florida, all at DeSantis’ request.
As DeSantis focuses on Florida’s statehouse, Trump has dramatically escalated his attacks on the man he and his aides see as, by far, his most concerning rival. But as other Republicans prepare to enter the race, Trump is also attacking them.
For example, in a recent interview with conservative commentator Hugh Hewitt, Trump described Haley in sexist terms as “overly ambitious,” noting that she once vowed not to seek the presidency in 2024 if Trump was also running.
“She’s a very ambitious person. She just couldn’t stay in her seat,” Trump said.
In the same interview, he also criticized DeSantis, claiming he cried while asking for Trump’s endorsement during the 2018 governor’s race.
“DeSantis got elected because of me. You remember he had nothing. He was dead. He was leaving the race. He came over and he begged me, begged me for an endorsement,” Trump said. “He said, ‘If you endorse me, I’ll win.’ And there were tears coming down from his eyes.”
DeSantis has largely avoided responding to Trump’s digs. And without a campaign apparatus, he doesn’t have a rapid response team or surrogate operation designed to engage with 2024-related fire.
But earlier this week, he seemed to be knocking Trump — at least, indirectly — when asked about the former governor’s repeated attacks.
“The good thing is, is that the people are able to render a judgment on that whether they re-elect you or not,” DeSantis said when asked about Trump, who lost his 2020 reelection.