Retiring Brokaw: Journalists should get out of power centers

FILE - This Jan. 12, 2012 file photo shows NBC News special correspondent and former "Today" show host Tom Brokaw, attending the "Today" show 60th anniversary celebration in New York. Brokaw says he is retiring from NBC News after working at the network for 55 years. The author of "The Greatest Generation" is now 80 years old and his television appearances have been limited in recent years as he fought cancer. He says he will continue writing books and articles. (AP Photo/Evan Agostini, File)

NEW YORK — If Tom Brokaw has one piece of advice to leave for television journalists upon his retirement, it’s to get out to more of the country —and not just to visit.

The Capitol protest is but one example of a story that might not have seemed as much a surprise if more journalists were attuned to communities outside of the power centers, the veteran NBC newsman said.

Television news is “much, much too wedded to the East Coast and West Coast only” and needs to expand its presence across the country.

“Take some of the people who are only in Washington and send them to Salt Lake City or Kansas City, or St. Louis for that matter,” he said in an interview with The Associated Press.

Brokaw, who turns 81 next month, announced last week that he’s retiring from NBC News, where he worked for 55 years. He said he’s been overwhelmed and heartened by the outpouring of good wishes from colleagues and people who watched him on TV for many of those years.

He’s been away from the power centers himself, and hasn’t been to New York since before the onset of the coronavirus pandemic. He has split time between homes in Montana and Florida.

His advice to the industry he’s leaving behind has nothing to do with the sort of they-don’t-make-’em-like-they-used-to criticism you might get from older people in any business. Brokaw said he’s impressed with the work of young journalists at NBC News and elsewhere, and is invested in seeing them succeed.

He believes a reorientation can take place without a significant outlay of money for an industry that has seen a two-decade decline in local news coverage.

“I don’t want to knock what they’re doing now because they get on an airplane and go to these places and they do a good job,” he said. “But I always found it was best to invest yourself in different parts of the country and get to know the politics and culture.”

He’s pessimistic about a change in the public’s attitude toward the press after four years in which President Donald Trump considered journalists the enemy.

“I don’t think there will be a full recovery,” he said. “I think this is baked in.”

Brokaw has kept busy in the years since he stepped down as “NBC Nightly News” anchor in 2004, doing documentaries, appearing on “Morning Joe” and the network during newsy occasions for commentary and writing. He’s finishing a book about his parents and their life growing up during the Depression in South Dakota.

For two decades, Brokaw, Peter Jennings at ABC and Dan Rather at CBS dominated television news — a period in which cable and digital news sources either didn’t exist or weren’t nearly as established as they are.

Brokaw recalled that when the late Jennings was asked whether the three men were friends he responded, “kind of.” They were competitors but had a shared value system, Brokaw said.

“I grew up in Yankton, South Dakota, hoping that one day maybe I’ll get to appear on NBC News with (Chet) Huntley and (David) Brinkley,” he said. “And, by God, it was within three years I was on Huntley-Brinkley, first from Omaha and then from California.

“It was bang, bang, bang, just like that,” he said, “and it frankly astonished me, astonished my parents and my friends back in South Dakota. I caught the merry-go-round and I was in the right place at the right time.”

Asked how he was feeling, Brokaw said, “mixed, frankly.” He was diagnosed in 2013 with multiple myeloma, an incurable blood cancer that affects the bone marrow, and this has led to painful back surgery. He got his first dose of COVID vaccine this past week.