LOS ANGELES (Variety.com) – MTV is reviving “MTV Beach
House” this summer, Variety has learned.This 2017 reboot is described as catering to “a new
generation of fans” and will be hosted by a trio of MTV talent:
Nessa of “Girl Code,” Cody Christian of “Teen Wolf” and Chico
Bean of “Wild ‘n Out.” The all-star beach party will be full of
nostalgia, set at a ’90s-themed beach house on the Jersey Shore.The iconic summer programming event was a staple in the ’90s
and early 2000’s. “MTV Beach House” originally debuted in 1993
as an hourlong music video block, hosted by comedian Bill
Bellamy. The summer event was later hosted by Carson Daly. Back
in the day, “Beach House” attracted A-listers such as Reese
Witherspoon, Beyonce and Mark Wahlberg.”MTV Beach House” will play out this summer via on-air
interstitials, plus behind-the-scenes content available for the
entire month of June across Viacom’s portfolio of social and
digital channels for MTV, Comedy Central and Spike.”Snapchat, Twitter and Facebook Live didn’t even exist when
we last opened the MTV Beach House as the ultimate summer
hangout for our audience 14 years ago. We’re thrilled to partner
with Mtn Dew Spiked Lemonade to bring back the Beach House in a
totally updated way that speaks to a new generation of digitally
native fans,” said Matthew Newcomb, vice president of integrated
marketing at MTV, in regards to MTV bringing back “Beach House”
in partnership with Mountain Dew Spike Lemonade. Chauncey
Hamlett, senior director of marketing at Mountain Dew, added,
“Bringing back the MTV Beach House is one of those can’t miss
moments we love to bring to Dew Nation.””MTV Beach House” kicks off this summer on June 8. On that
same day, along with the on-air and digital programming, MTV
will host its first-ever MTV Beach House Festival, featuring
headliners MisterWives, KYLE and more. Beginning today, fans can
win tickets to that event through a sweepstakes on MTV’s Twitter
account.”Beach House” is not the only nostalgic TV event back at MTV
— the cable net also rebooted “Fear Factor,” which is hosted by
Ludacris and premiered this week.
