GREENSBORO, N.C. How do you identify and adapt to growing digital needs across multiple, sometimes intimidating platforms? Neal Davis, founder of Dais X thinks he has the answer. Focusing on small to mid-size companies under a billion-dollars, Davis looks to be the digital leader in an otherwise untouchable market. For many small businesses, prices of outsourcing for digital assistance prevent growth.”These companies face challenges that big companies face as well…but there’s not a lot of people focused holistically on helping the small and medium-sized growth companies because the bigger management consultancies, they’re pricy. It’s not reasonable and feasible for these types of companies.” Their entry point also focuses on family-owned businesses that have achieved a state or regional market lead status for more than 20 years but now face new competition.”Now there’s new entrance emerging in the marketplace that are crushing historical paradigms. A lot of times the leadership [of small companies] is laying awake at night thinking ‘What am I going to do to compete? We’re going to have to revamp our business model.'” said Davis. “Many cases they don’t know what to ask for at that stage. What we do is we help to take the pressure off.”Davis is the former Chief Marketing Officer of Shift Now Inc., an advertising agency with offices in Greensboro, N.C. and Atlanta, Georgia. Davis launched Dais X four weeks ago stating, “The time is now for companies that are faced with the magnitude of what digital transformation involves.”Dais X operates on three main platforms, Dais Consult, Dais Ignite (software engineering) and Dais Digital. The consulting phase creates a strategic roadmap and Davis notes, “The other divisions are there to pull across from the internal resources and expertise to help implement the road map we create.”Dais X is a beacon for businesses stuck in a changing digital market unsure of the next step to take. More than digital, Dais X takes the foundation of a shifting climate and molds it into profitable returns for each company identifying opportunities to create new sources of revenue.To understand the role a small business plays in helping small businesses, the U.S. Small Business Administration reports that 99.7% of businesses in the U.S. identify as small businesses (500 or fewer employees). Since 1982, the number of small businesses has increased by 49% and while using a mix of traditional and digital marketing, 6 out of 10 businesses have yet to establish an online presence.Currently, the company is working with five clients; three in Dais Consult, one internal client in Ignite and two in Dais Digital. Their target customers are in sectors of financial, health care, consumer goods, retail, manufacturing, hospitality, utilities and energy. In May, they will be headquartered at Revolution Mill in Greensboro. Davis hopes with the growing company, Dais X will also be able to grow into the new space.
