Duke Mens Basketball Twitter hits one million followers

Blue Devils become first college sports program to hit seven figures

Christine T. Nguyen—The North State Journal
Duke head basketball coach Mike Krzyzewski bows to fans following his return to Cameron Indoor Stadium Saturday

Duke basketball became the first college sports program to top one million followers on Twitter on February 14.The
account, @DukeMBB, is the most-followed social media account in all of
college sports, and the Blue Devils have more followers than 24 NHL
teams, 22 MLB franchises, 16 NBA teams and 15 in the NFL.The Blue
Devils have added 365,000 followers since the start of basketball
practice, in October, a 57.5 percent increase. Over the last month, Duke
has had an 11.7 percent increase. “@DukeMBB is a major asset to
our program,” assistant coach Jon Scheyer said in a statement from the
school. “Not only does it show the ins-and-outs of our program, it’s a
great way for recruits to be connected to our program. There’s no other
Twitter presence that compares because of its unique combination of
player interaction and creativity from our social media team.”
Top College Basketball Twitter AccountsTeamFollowers (as of 2/14)Duke1,008,120Indiana716,952North Carolina543,902Kentucky522,439Kansas464,693Top College Sports Twitter AccountsTeamFollowers (as of 2/14)Duke MBB1,008,120Indiana MBB716,952Michigan FB637,232Alabama FB619,997Clemson FB557,169Top N.C. College Sports AccountsTeamFollowers (as of 2/14)Duke MBB1,008,120North Carolina MBB543,902North Carolina FB105,368NC State FB94,633NC State MBB71,022Top N.C. Sports Team AccountsTeamFollowers (as of 2/14)Carolina Panthers NFL1,989,603Duke MBB1,008,120Charlotte Hornets NBA663,842North Carolina MBB543,902Carolina Hurricanes NHL273,527