Stanley Black & Decker to buy Sears Craftsman brand for $900 million

Madeline Gray—North State Journal
Craftsman and Black & Decker tools are on sale at the Ace Hardware in Raleigh on Thursday

RALEIGH — Stanley Black & Decker Inc. said on Thursday it would buy Sears Holdings Corp’s Craftsman tool brand for $900 million, strengthening its portfolio of hand and power tools. Struggling Sears, whose shares were up 10.8 percent at $11.48 before the bell Wednesday, said in May it wanted to expand the business housing its Craftsman, Kenmore appliance and DieHard vehicle battery brands beyond Sears and Kmart stores. The Craftsman line includes power tools such as saws and drills, and hand tools such as wrenches and screwdrivers as well as lawn mowers, barbecue grills and other gardening equipment. Stanley Black & Decker’s brands include Stanley, Black & Decker, DeWalt and Porter-Cable. The Sears deal is the second big one for Stanley Black & Decker in the past three months: the company agreed to buy Newell Brands Inc.’s tool business for $1.95 billion in October, adding brands such as Irwin and Lenox to its lineup. The Craftsman deal will give Stanley Black & Decker the right to make and sell Craftsman-branded products in non-Sears retail, industrial and online sales channels. Stanley Black & Decker’s shares were up 2.5 percent at $119.44. Sears will continue to offer Craftsman-branded products at Sears and Kmart stores through a perpetual license from Stanley Black & Decker. Stanley Black & Decker said it expected Craftsman-branded products to generate about $100 million of average annual revenue for the next 10 years. The company said the deal would add 10 to 15 cents per share to its earnings per share in the first year after closing in 2017, about 35 to 45 cents by year five and 70 to 80 cents in a decade.The announcement came as the company announced additional store closings of its Sears and kmart retail locations. That list included five Kmart stores in N.C. Sears’ shares fell 55 percent in 2016, while Stanley Black & Decker’s rose 7.5 percent.