Jordan, Jordan Brand commit to donating $100M over next decade to fight racial injustice

The money will be given to "organizations dedicated to ensuring racial equality, social justice and greater access to education"

Hornets owner Michael Jordan and Nike's Jordan Brand plan to donate $100 million over the next decade to fight racial injustice. (Rick Bowmer / AP Photo)

Nike and Michael Jordan announced Friday that the Hall of Fame player and his Jordan Brand athletic line will be donating $100 million over the next 10 years to “organizations dedicated to ensuring racial equality, social justice and greater access to education.”

The commitment from Nike and Jordan, the owner of the Charlotte Hornets, a Wilmington native, and a UNC and NBA legend, came in a statement that said they “remain committed to protecting and improving the lives of Black people.”

Here is the complete statement:

Jordan Brand is us, the Black Community. 

Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice.  The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.

It’s 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same.

Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people. 

Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education. 

“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more. In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together,” said Craig Williams, President of Jordan Brand. “There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”

Jordan was notably silent — and often criticized — throughout his career in speaking out about social issues, but released a statement Sunday following the death of George Floyd and police brutality toward blacks.

“I am deeply saddened, truly pained and plain angry,” Jordan said in a statement Sunday. “I see and feel everyone’s pain, outrage and frustration. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.

“I don’t have the answers, but our collective voices show strength and the inability to be divided by others. We must listen to each other, show compassion and empathy and never turn our backs on senseless brutality. We need to continue peaceful expressions against injustice and demand accountability. Our unified voice needs to put pressure on our leaders to change our laws, or else we need to use our vote to create systemic change. Every one of us needs to be part of the solution, and we must work together to ensure justice for all.

“My heart goes out to the family of George Floyd and to the countless others whose lives have been brutally and senselessly taken through acts of racism and injustice.”

Floyd was in handcuffs a week ago when a Minneapolis police officer pressed his knee into his neck as he pleaded that he couldn’t breathe. Derek Chauvin was charged Friday with third-degree murder and second-degree manslaughter.