WINSTON SALEM – When life hands you lemons, make doughnuts.
Krispy Kreme, the Winston-Salem-based doughnut company, asked fans to choose a new flavor in an online poll last month. With two million votes, lemon was crowned the winner beating out the likes of blueberry, caramel and maple. It’s seems fans of the chain prefer a citrus bite over sweeter alternatives.
The #VoteForGlaze campaign was the first time Krispy Kreme let America decide an glaze flavor for the brand’s iconic doughnut. Fans selected from four flavors – blueberry, caramel, lemon and maple – through online voting in mid-January.
Lemon was America’s top choice, garnering 36 percent of the vote. Caramel received 26 percent of the vote, blueberry received 20 percent followed by maple, which received 18 percent.
“Lemon won the vote, but we can’t glaze over the fact that the other three flavors all received a lot of support, even beyond the votes. Our fans’ passion for these flavors – and others – came through loud and clear on social media. So while the polls are closed, our minds are not,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.
For one full week, life will get a little zestier as the lemon doughnut will be available in participating locations around the nation. Krispy Kreme says it will announce the exact dates in the Spring.
This isn’t the first time Krispy Kreme has added non-traditional flavors to their menu line-up. Last year, the company took their flavors to new heights with the addition of a Solar Eclipse-themed doughnut that saw the traditional glazed doughnut dipped in chocolate. The N.C.-based firm also surprised with a one-day-only gingerbread doughnut on National Gingerbread House Day on December 12, 2017.
For another short period last year, Krispy Kreme teamed up with Hershey’s and produced a decadent treat dubbed the Reece’s Peanut Butter doughnut. Filled with Reese’s Peanut Butter cream, dipped in milk chocolate icing, topped with Reece’s Peanut Butter pieces, and drizzled with chocolate and peanut butter, this treat was definitely rich.
This week Krispy Kreme released a new Valentine’s Day called Oreo Cookie’s and Kreme. The heart-shaped doughnut is filled with Oreo Cookie cream, dipped in dark chocolate, sprinkled with Oreo cookie crumbles and drizzled with red icing. The chain will feature three additional Valentine’s Day-themed doughnuts this year: an unglazed heart-shaped doughnut dipped in white icing and topped with a red, pink and white Valentine’s sprinkles, a cream-filled heart-shaped doughnut dipped in strawberry-flavored pink icing and decorated with sugar eyes, hearts and a chocolate smile and a chocolate-iced doughnut topped with festive Valentine’s Day sprinkles.
Krispy Kreme is celebrating its 80th anniversary and there are sure to be more surprise flavors, fan votes and theme doughnuts in the years to ahead. In the meantime, grab a coffee and a doughnut to get you through the day.